I am a gloss lover, I never keep a matte lipstick, matte for very long, I am gloss obsessed. No matter how much I try to leave my lipstick alone, the drying out and peeling dread comes over me and I reach for a gloss! This gloss is perfect, it's not a plumper or pucker or anything too uncomfortable and fancy, it's just a plain everyday gloss. Yes, I know glosses can be heavy and sticky and irritating. But this is light and not at all sticky, which is great for blustery days and the occasional smooch.